Thomson Directories

Lead IA, UX and UI Design on this large database-driven site, that enabled clients to manage their online presence via this responsive web app. local ADvantage was Thomson Directories’ main business strategy to combat loss of revenue to their print and online directories; ”rather than being a publisher we want to be the one place where local businesses come to find leads and manage their online presence through an easy to use managed service” Managing Director

User journeys were mapped out collaboratively via quick sketches. Interactive prototypes built in Axure were particuarly helpful for external stakeholders and developers

Working within a small development team, their UX Design requirements encompassed UI Design, branding and illustration