Thomson DirectoriesRedesign of thomsonlocal desktop and mobile online directories
Leading the in-house development team and third party suppliers in user experience design and architecture – we redesigned thomsonlocal desktop and mobile websites.
Starting with the business detail page, on the desktop site – within 2 months we had achieved:
- 228% monthly increase in emails to advertisers
- 55% monthly increase in video clicks
- 36% monthly increase in website clicks
Detailed wire-frames mapped out the proposed layout of existing components and new features. By future-planning we were able to add features periodically without redesigning the user interface – better for the user and business.
Several visual approaches to the user interface design were explored…
Over a period of 9 months the desktop site was completely redesigned. This was achieved while hitting quarterly targets for increasing traffic and click rates.